The first month we started with a strategic meeting, where we learned about the company and went through the company's current marketing strategy together, and how we could help improve and adjust it in the future so that the target group understood the most important messages, and thus get a higher conversion rate . Subsequently, together with the company, we made several videos, which were to abound on LinkedIn. We prepared a script and how the videos were to take place, as well as arranged a day when it all had to be filmed (please note that this is an additional purchase). We tested target groups, texts, videos and images. Finally, we ended up with a report and a recipe on how to achieve the best results on LinkedIn for this particular company. We created a data-based foundation for our future advertising, and tested which messages work best on the target group. This resulted in an action plan for what the company's target group responds best to and how we capture their attention as best as possible. We then tested different strategies, including Account Based Marketing, with a view to targeting specifically decision makers, and we continue to test new strategies on an ongoing basis, since we have 55 different strategies that we adapt to each individual customer, in order to find out which strategies work for the individual company.