B2B LinkedIn Advertising
LinkedIn is B2B companies' most important tool within Online Marketing.
Learn how to create, optimize and maintain your LinkedIn ads and reach your specific target audience from the Nordics' leading LinkedIn agency.
In the course, you will gain insight into how to get the most out of your advertising budget.
NOTE: The course is limited to 12 participants.
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Individual sparring
Expand your network
Create clear results
Advice from experts
Meet your teacher
Emil Jess JensenEmil Jess Jensen is COO and Partner at Elite Advertising. He has 3 years of experience with advertising on social media, and 1.5 years of experience with daily LinkedIn advertising.
Emil is Denmark's first certified LinkedIn expert, and has spent millions of kroner on LinkedIn ads.
In addition, he also has weekly contact with LinkedIn, and currently manages several hundreds of thousands of kroner per month on LinkedIn advertising.
Emil Jess Jensen is an expert in B2B LinkedIn advertising and ensures that you get targeted hands-on training step-by-step.
Our customers
With daily contact with LinkedIn and as a LinkedIn Marketing Solutions Agency Partner, we ensure that our work on LinkedIn is always built around the latest and best opportunities.
We work with everything from listed companies and DTU to sole traders and scale ups. From brand awareness and lead generation to employer branding and recruitment.
Program for day 1:
at 9 - 10: Introduction
In the introduction, I will introduce myself, tell a little about what we do at Elite Advertising and, in addition, hear a little about you and what you do. Here, I would also like to hear a little about any concrete issues you have on LinkedIn, so that we can address them during the course. In addition, we briefly go through what we have to look at during the rest of day 1 and day 2.
at 10 - 11: Advantages and disadvantages of LinkedIn
Here I am going to present LinkedIn in a little more depth, so you know exactly what opportunities LinkedIn has and how it is best to approach LinkedIn advertising. In addition, I will give an insight into how to structure your campaigns to make it the most manageable and easiest to optimize and analyze.
kl. 11 - 12: Copywriting
Copywriting is one of the most important parts of LinkedIn advertising and has a huge influence on how your ads perform. I go through ads that perform or good and bad to see how big an effect Copywriting can have. In addition, we look a bit at tips and tricks for Copywriting and what is important to focus on when writing texts for LinkedIn advertising.
at 12 - 13: Lunch
kl. 13 - 14: Content
According to LinkedIn itself, creative is 47% of the reason for whether an ad performs well or poorly. It is therefore incredibly important that the content you use in your ads is relevant and good. Here we will look at Elite Advertising's learning about content, what works and what doesn't and most importantly: why things work. I will also show examples of good and bad creatives.
at 14 - 15: The most important strategies
There are an incredible number of ways to approach LinkedIn advertising. At Elite Advertising, we have built a lot of different strategies over time, which we have tested and implemented. Here I go through the strategies we use the most, what you can get out of them and how to use them in practice. I also show examples of the different strategies with specific ads and results.
Program for day 2:
9 - 11 a.m.: Setting up LinkedIn Ads
At the start of day 2, we will go through the entire setup of LinkedIn ads, from choosing objectives to target group and bid strategy. We go through how to set up an ad and what things you need to be aware of. There are many pitfalls in the ad setup, and you have to pay attention to getting the right buttons pressed. Here we will have a special focus on target groups.
11-12: Analysis and optimization of advertisements
In this lesson we will look at the data LinkedIn returns from the ads and how to best utilize this data to analyze and optimize your ads. This data is incredibly useful if you know how to read and utilize it, both to optimize your ads, but also for many other functions in the company.
12-13: Lunch
13-15 Individual Sparring
At the end of the course, 3 of Elite Advertising's consultants will visit, and we will therefore focus on individual sparring. Here, the three consultants from Elite Advertising and I will help with individual sparring and do our best to come up with solutions to your specific problems regarding LinkedIn advertising.
About us
Elite Advertising is the Nordics' leading LinkedIn agency. We are honored to be one of the world's first LinkedIn certified agencies. As a partner and with weekly contact with LinkedIn, we ensure that our customers always take advantage of the latest and best opportunities to scale their advertising.
Elite Advertising was founded in 2019 by CEO Daniel Tonsen, and since then has helped countless companies with B2B LinkedIn Advertising.
So if you need to work with LinkedIn, there is no doubt that we are the best you can find.
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Højbro Plads 10, 1200 Copenhagen K
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