The Bendix

How Bendixen achieved 107,000 impressions on their ads and 3,373 clicks in interactions.

ABOUT THE BENDIX

Environmentally conscious signage solutions

Since 1949, Bendixen has produced and supplied signage solutions for some of Denmark's largest chains. Bendixen's solutions are both technologically innovative and of the highest quality, as is their service. Bendixen also has hugely loyal customers, where e.g. Jyske Bank has been a customer since they were founded in 1967, and Føtex, Bilka, Home and Nybolig have been on the journey since the beginning of the 90s. Bendixen's products not only provide massive annual operating savings, but are also known for having a low CO2 footprint, high light efficiency and low electricity consumption, as well as being produced from recyclable components and materials, which together give their solutions an extra long life, and are thus also optimal under the difficult Danish climate.
Link to Bendixen

How

Bendixen wants to increase awareness of their products within their narrow target group, and wants to be top-of-mind with the companies by being visible and available on LinkedIn. We started by holding a 6-hour physical strategic meeting in Viborg at Bendixen, where we were shown around the production and were allowed to experience the company up close. Subsequently, we prepared a script and took a videographer with us, where we filmed 10 videos. Most of the videos were used to create brand awareness and the rest aimed to generate leads. Bendixen has a very specific target group, which are people in nationwide chains who are responsible for signage and facade solutions. We prepared Conversation Ads for a small target group of 150-200 people, and also used retargeting for a wider target group. The goal for Bendixen was to create as high brand awareness as possible, where the company would always be top-of-mind with the relevant decision-makers.

Bendixen became top of mind with their primary target group

3,373 clicks in interactions

Achieved 107,000 impressions on the ads


Results

In one of the target groups of approx. 2,800 people, they have on average per person saw ads from Bendixen 10.5 times, which greatly contributes to ensuring that Bendixen is top-of-mind. Bendixen has achieved 107,000 impressions on the ads and 3,373 clicks in interactions. Across all the ads, the target group has seen Bendixen 4.8 times on average.

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