Alitex Greenhouses

How we managed to increase Alitex Greenhouses' ROI by +3100%

OM ALITEX GREENHOUSES

The world's best orangeries

Alitex Greenhouses makes exclusive and expensive orangeries. Their challenge was that they wanted to stand out more from their competitors, as well as create more awareness of their product. Furthermore, it was important that the marketing was scalable, as this had previously slowed down the ambitions. Our goal was to get hold of some of the 1% richest Danes. Their orangeries start from DKK 250,000, and therefore their buying journey is very similar to B2B marketing.
Link til Alitex Greenhouses

How

In order to target the richest 1% of Danes, we started with a massive effort on advertising. There are usually good opportunities to target very specific industries, and this was also the case for this specific target group. Another target group we found are companies that grow their own products. After the first weeks of various tests of target groups, videos, texts and messages, we found the optimal combination. Alongside this, we set up retargeting, targeting the potential customers who had shown an interest in the product. Here again different messages were shown. Because we were able to test different messages, videos and target groups, Alitex has valuable knowledge that they can use in their sales work and future marketing.

More ads that went viral.

Increased revenue by a minimum of DKK 1.1 million. DKK

ROI of 3100%, i.e. Alitex got their money back 31 times


Results

Alitex Greenhouses had several advertisements that were very successful, including one with 136 likes, 34 comments, 9 shares and 2,258 interactions. They got 12 potential customers in a short time, of which 4 of them have so far become customers and have brought in at least 1.1 million. DKK already. Return on Ad Spend (ROAS) was a whopping 11,000%, corresponding to 110 times the money back. Return on Investment (ROI) was +3100%, equivalent to the money 31 times again.

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